Wrangler® is enduring American freedom; it's in the spirit of people who have fun, work hard and recognize courageous individuality. As a company, Wrangler believes in perseverance and solid commitments in the face of challenges and obstacles. Most of all, we respect each other, our western heritage, ourselves and the environment in which we live.
It's the same as ever and even before the first pair of Wrangler® jeans were made in 1947. The history of Wrangler runs parallel to the rise of the country, our jeans are worn by the same people who built them.