Bernie Dworin recognized a need for a collection of fragrance brands in the 1960's, he wanted a fragrance that would stand out from the crowd and that would speak to a distinct demographic. For several years he had successfully served as an independent men’s retailer with clothing and accessories, in 1969 Bernie created Romane Fragrances. He did it initially to develop and distribute fine fragrances to meet the needs of independent clothiers. Romane has since expanded tremendously to serve new customer segments with different needs, ranging from western wear to teen girl luxury brands. They rebranded October, 2011 from Romane Fragrances to the company Tru Fragrance which carries on Bernie’s mission, building a larger portfolio of brands and delivering personal care products and fine fragrances to customers around the globe. Tru Fragrances specializes in the merchandising, distribution and creation of cosmetics and fragrances. Every product we bring to market has our creative, trend-right stamp – for our own private brand, managed brand customers, or our licensed brands.