When you slip on your Durangos it gives you a feeling of freedom and adventure. Now you’re ready to be mischievous, live a little on the edge have fun and live dangerously. Durango boots, it’s an attitude...We call it OUTLAW FUN.
Durango’s 50 year existence has become well known for rock and roll, western inspired footwear. The brand historically had been widely distributed in rural and core western markets. Now with a focus on urban styling, we have begun seeking distribution with retailers that will access a more sophisticated, younger demographic segment; consumers who shop and live in major metropolitan markets in the United States and around the world. The Ohio based company was began in 1966 and is a division of Rocky Brands, a publicly traded company on NASDAQ® under the symbol: RCKY.